OOTW Meaning

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What does OOTW mean?

OOTW means Outfit of the Week. It could also mean Out of This World, Out of The Woods (song), or Operations Other Than War.

On this page:

OOTW Meaning
Find out what OOTW means and how it is used.

OOTD is an initialism and a hashtag that stands for “outfit of the week”, a popular Instagram hashtag similar to OOTD.

OOTD can also sometimes be used to mean “out of this world” or “Out of The Woods” (a song by Taylor Swift).

In a military context, OOTD stands for “operations other than war”.

Where is OOTW used?

OOTW is mainly used as a hashtag on Instagram, but may occasionally be used on Twitter and TikTok.

OOTW is used on the follow platforms and places:

  • texting
  • online conversation
  • Instagram
  • Snapchat
  • TikTok
  • Twitter
An example of the initialism OOTW in a text message.
An example of the initialism OOTW in a text message.

How is OOTW used?

OOTW is used primarily as a hashtag by people posting photos of themselves wearing nice outfits.

Do people say OOTW out loud?

No.

Example Uses of OOTW

On Instagram:
I love my new sundress! #OOTW #fashion #dress

An Instagram caption for a photo of someone wearing their new sundress.

On Instagram:
Do you like skirts? #OOTW #fashion #style #model

An Instagram caption for a photo of someone wearing a skirt.

On Instagram:
First time I thought I looked nice in quite a while. #OOTW #fancy

An Instagram caption for a photo of someone wearing a nice outfit.

On Instagram:
New shoes #OOTD #OOTW #fashion

An Instagram caption for a photo of someone wearing new shoes. They are also using the hashtag #OOTD.

On Instagram:
Haven't posted an #OOTD photo in a while, so here you go. #mirror

An Instagram caption for a mirror photo of someone wearing a nice outfit.

In a text message:
Wow, that ice cream was OOTW!

Someone is very pleased with the ice cream they ate.

On online conversation:
My favorite Taylor Swift song is OOTW. What's yours?

Someone asking their friend about their favorite Taylor Swift song.

On online conversation:
I was in the military for 14 years and mostly participated in OOTW.

Someone talking about their military experience.

Who uses OOTW?

As a hashtag, #OOTW is often used by fashion bloggers, models and influencers on Instagram. These tend to be younger people who have a strong interest in fashion and style.

History of OOTW

First Use

There is not a lot data available, but we are pretty sure OOTW was only used as a hashtag after #OOTD became popular on Instagram. According to Google Trends, the only searches for the hashtag take place after #OOTD became a thing some time around 2012.

Data from Google Trends showing the popularity of searches for OOTW.
Data from Google Trends showing the popularity of searches for OOTW.

Rise in Popularity

There hasn’t been a big rise in popularity of the hashtag. At the time of writing, #OOTW has 395,000 posts on Instagram while #OOTD has over 361 MILLION.

What was used before OOTW?

We suspect OOTD predates OOTW slightly, but we are not aware of an terms used before that.

Other Definitions of OOTW

OOTW can also mean:

  • Out of This World
  • Out of The Woods (song)
  • Operations Other Than War

Out of This World

We haven’t actually seen someone use OOTW to mean this, but we’re sure someone has…

Out of the Woods (song)

OOTW is a song from Taylor Swift’s fifth studio album, 1989 (released in 2014).

Operations Other Than War

In a military context, OOTW stands for “operations other than war”.