OOTD Meaning

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What does OOTD mean?

OOTD means outfit of the day.

On this page:

Find out what OOTD means and how it is used.

OOTD is an initialism and a hashtag. It is often used on Instagram by people posting photos of themselves wearing nice outfits. At the time of writing, the hashtag #ootd has been used on over 358 million Instagram posts.

Where is OOTD used?

OOTD is used most often on Instagram as a hashtag. It may also be used on Facebook, Twitter or TikTok, but not as often as on IG.

OOTD is used on the follow platforms and places:

  • texting
  • Instagram
  • Snapchat
  • TikTok
An example of the initialism OOTD in a text message.
An example of the initialism OOTD in a text message.

How is OOTD used?

OOTD is used as a hashtag on Instagram posts featuring photos or videos of someone wearing a nice outfit.

Do people say OOTD out loud?

No, never. Of course, people still compliment each other on wearing nice outfits or clothing.

Example Uses of OOTD

On Instagram:
Got this cool new shirt! #OOTD

Someone's caption on an Instagram post of a photo of them wearing a new shirt.

On Instagram:
Love this sweater! #OOTD #OOTW #fashion

The caption of a fashion blogger's Instagram post of a photo of her wearing a fashionable sweater that she likes.

On Instagram:
Spent the day cleaning out my closet and trying on clothes and I definitely think this is my #OOTD. #favoriteoutfit

A caption on an Instagram post of a photo wearing their favorite outfit.

In a text message:
You should post an OOTD photo on Instagram. You look pretty today!

A text between friends encouraging a friend to make an OOTD post on Instagram.

On Snapchat:
#OOTD

A selfie on Snapchat taken by someone wearing a nice outfit.

Who uses OOTD?

OOTD is frequently used by fashion bloggers and influencers on Instagram. It seems to be much more popular among women than men.

History of OOTD

First Use

OOTD was first defined on Ubran Dictionary in 2010. According to Google Trends, searches for it began in late 2010 and early 2011. This is around the same time that Instagram was founded.

Data from Google Trends showing the popularity of searches for OOTD.
Data from Google Trends showing the popularity of searches for OOTD.

Rise in Popularity

Google searches for OOTD increased dramatically in 2012 when the hashtag was quickly increasing in popularity on Instgram.

What was used before OOTD?

Nothing. Instagram was a new social network and not many were using hashtags on their fashion photos on Twitter.

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